One of the more common issues facing my clients currently is the drop in inquiries. During the good times the phone rang regularly, email and fax leads were plentiful and business was good. Now with fewer leads and sales, their businesses are beginning to suffer. Waiting for inquiries to appear is 'reactive marketing'.
In tough economic times reactive marketing can be very ineffective. There are a number of strategies my clients can, and have implemented, to become more proactive and more effective with their marketing. Continuous, clear and concise communication with your target market are key elements of any proactive marketing strategy.
In one particular instance, one of my clients has taken the opportunity to rebrand and refresh their marketing materials during the economic downturn to increase their market share while their competitors are pulling back!
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