What does a manager do?

Managers are critical to the success of any business. They can be the owners of the business, employed by the business or contracted to the business.

There are 4 main functions a manager should perform:

• Plan - establish objectives and formulate strategies to achieve the objectives
• Organise - allocate resources (labour, equipment, funds, time etc) to generate sales and profits
• Lead - motivate, educate, demonstrate by example
• Control - ensure performance remains on track with targets and objectives.

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